Tuesday, June 7, 2011

Web Marketing 2: How to Sell on Ebay and Advertise Your Products/Services

Before you start to create an account, try to search similar product on Ebay first and study the market and selling channel.

Create an ebay selling and paypal acount:
Register an account with Ebay which will continue with Paypal account (linking with bank or credit/debit card), then, login to create a seller account. You will need to pay for the listing fee (can be credit back if doesn't sell or didn't get pay) and the final fee.

Top 10 tips for new seller study the keyword carefully.

Top ten growth strategies:http://pages.ebay.com/sellerinformation/increaseyoursales/top10growth.html

Ebay business seller guide: http://pics.ebaystatic.com/aw/pics/pdf/us/AdvancedSellingGuide/AdvancedSellingGuide.pdf


Have a website done then exposed your product on media and searching engine

web design guidline
searching engine guidline
Creating Google and SEO friendly Page titles

Google for Advertisers A "Worst Case" study http://services.google.com/advertisers/us/promos/petstick


1. Web 2.0: “changes in the ways software developers and end-users utilize the Web.” And now the businesses’ approaches using internet/ web technology.
“Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies.”
“Business model” is still the key to success in this web 2.0 trend.
2. Searching engine marketing (SEM) 2006 is advertiser spend 9.4 billion on it. Increase 750% from previous years
Methods:
Searching engine optimization (SEO)
Paid placement (SEM)
Paid inclusion (SEM)
SEM: You control the landing page the view see.
SEO: the traffic is free, no control of which page the viewer might see in your site (spiders decide)

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