What are the mobile trends that are important to businesses?
http://www.bayshoresolutions.com/resources/articles-webcasts/web-design-insights/mobile-websites-design-tips.aspx
Recent industry studies show the extremely fast growth of internet users accessing the Web through a mobile device or “Smart phone” including:
Mobile internet users are projected to exceed desktop internet users by 2014
1 in 5 mobile users will watch video on mobile device by 2013
Over half of mobile users will be web-enabled by 2013 (and that represents 40% of the US population)
As more and more people are accessing the mobile web, what are they doing there? More studies reveal these types of mobile activities are gaining popularity:
Looking for directions & locations
Looking for coupons or promotions
Price, availability and support comparisons
Reading reviews about products, services, and professionals of interest
Buying
Utilizing the services or processes of a business (i.e.: checking in for a flight, or an online banking transaction)
And interestingly, the current most-used mobile device task: checking the time
Comparing web and app on mobil, web are used more on entertainmnet and searching
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